Netflix are venturing into the gaming world by creating their own platform, which will allow subscribers to keep the good vibes going and remain on their platform.
Until now Netflix have become one of the leading names when it comes to TV shows, movies and reality programmes, but the time has come for the company to test new waters – and one of the best things is that their gaming adventure will simply be an add-on to their existing library of visual content.
“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” Netflix said in their second quarter 2021 shareholder letter.
“We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.”
Why are Netflix doing this?
Well, one of the reasons is down to a loss of subscribers. Netflix‘s earnings report on Tuesday announced that they had lost over 400,000 subscribers in the US and Canada in this current quarter, which is the first time this has happened since Q2 in 2019. It is not all negative, though, as since then Netflix has gained 7.5 million subscribers from these two countries.
What projects are already in the works?
Netflix already has projects such as Black Mirror: Bandersnatch and the Stranger Things games, but this focus on gaming will likely see more big-name arrivals come under the company’s wing, as they look to compete for screen time with the likes of Fortnite. They have made clear that at first their efforts will be on mobile-based games.
Netflix‘s hire of video game executive Mike Verdu as vice president of game development is also a promising sign for the company, as he previously worked for the Facebook-owned VR company Oculus, where he oversaw games, and prior to that he worked at Electronic Arts and Zynga.